Gucci kicks off an exciting year with the launch of the debut collection from new creative director Sabato De Sarno this Spring. Today marks the release of De Sarno’s first campaign for Gucci, the Gucci Ancora campaign, which breaks from tradition and presents a unique story of personal expression. The campaign celebrates timeless fashion and beauty through the vision of Sabato De Sarno.
A glimpse into De Sarno’s new vision for the House is offered through the campaign, showcasing pieces from his debut collection for Spring/Summer 2024, unveiled in September. The images draw inspiration from renowned British fashion photographer David Sims and pay homage to the art of fashion photography.
The imagery reflects De Sarno’s distinctive perspective for the House, characterized by authenticity and empowerment, embodied in wardrobe essentials that exude everyday elegance. Bold red leather pieces are paired with denim and tailored essentials, while the latest versions of the Gucci Jackie 1961 and a new handheld GG logo silhouette designed by De Sarno are also showcased in the campaign. Explore the images from the campaign below and find out more on Gucci’s website.
The collection is set to launch online and in-stores this February.
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