Abandoning the pursuit of perfection, Loewe takes a playful and fun approach in its new Pre-Spring 2024 campaign, collaborating once again with renowned photographer Juergen Teller. Jonathon Anderson, in his ongoing exploration of Loewe’s essence, selects a diverse cast of characters to bring the Pre-Spring 2024 collection to life.
The campaign images further reinforce Loewe’s commitment to craftsmanship, a fundamental aspect of the brand. Through Juergen Teller’s lens, the campaign stars don the collection’s reimagined classics, emphasizing the concept that imperfection holds its own beauty and offering a fresh perspective on reality.
Adding a puzzling sense of realism, the photographs were torn and superimposed onto white backdrops before being captured again, creating a sculptural and tactile feel intrinsic to Loewe’s aesthetic. Among the cast of characters photographed are acclaimed actress Maggie Smith, known for her role in the Harry Potter series, as well as Dakota Fanning, Greta Lee, model Fei Fei, and many others.
The juxtaposition between the characters and the backdrop of the images is intriguing. Loewe’s exquisitely crafted bags, including the Puzzle, Puzzle Fold Tote, Squeeze Bag, and the latest addition, the Pebble Bucket, stand out against stark and gritty backgrounds. Vibrant variations of the Puzzle Bi-Color family and striking hues of the Pebble Bucket complement the overall composition.
Experience the campaign images below and explore more on Loewe.com via this link: [Loewe Campaign SS24](https://click.linksynergy.com/deeplink?id=oGj7akNVsTg&mid=47194&murl=https://www.loewe.com/usa/en/stories-collection/ss24-campaign.html?utm_source=PR&utm_medium=referral&utm_campaign=loewe_precollection_us_ss24&u1=pb_LOEWE_102723).
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