The holiday season has officially arrived, and top brands are pulling out all the stops with special campaigns, collections, and gifting selections. Loewe is no exception, treating its dedicated fanbase to a special campaign that radiates cuteness, color, and whimsy, sprinkled with a touch of seasonal sparkle.
Loewe’s holiday campaign pays homage to the brand’s unwavering dedication to craftsmanship, now infused with a much-needed holiday magic. The collection features a collaboration with the Japanese ceramic studio Suna Fujita.
Founded by Shohei Fujita and Chisato Yamano, this Kyoto-based studio draws inspiration from childhood memories and life with their son and pet dog, which is reflected in their hand-painted ceramics such as teapots, cups, and plates. This season, these playful, unique characters have found their way into Loewe’s latest collection, adorning clothing and accessories. Loewe’s iconic Puzzle and Hammock bag have received a lively makeover, featuring pandas climbing trees and painted penguins, making for a whimsical touch at every turn.
For those who appreciate timeless classics, the campaign showcases signature pieces like Paseo, Puzzle, and the newly beloved ruched Squeeze in enchanting new hues. To celebrate the holiday season, festive installations will be available at LOEWE East Hampton and Bergdorf Goodman in NYC, with the Holiday collection launching in stores and on loewe.com on November 16. Discover more about the collection via Loewe’s website.
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