Each year, Jonathan Anderson and his team at Loewe continue to impress with their bags, accessories, shoes, and more. The brand has become highly sought after in the fashion world. Anderson’s designs at Loewe are truly inclusive, appealing to both men and women, with many pieces feeling gender-neutral.
Gone are the days when men’s bags were overlooked. These days, they are integral to the main event. Loewe recently unveiled its Men’s Spring 2024 campaign, featuring Jamie Dornan, a close friend of the House and the newest Loewe Global Brand Ambassador.
The campaign is centered around life and how visual imagery captures it. Captured by renowned fashion photographer David Sims, it also emphasizes the concept of transforming subtle elements into bold statements. The images exude an undeniable cool factor, showcasing Jamie Dornan alongside bilingual singer and songwriter Omar Apollo.
The collection campaign features lifestyle and still-life images, with the bags taking center stage. The iconic Puzzle Bag, marking a decade at Loewe, stands out in classic styles and new shapes. The Puzzle Fold Tote, an immediate hit, will also be a major presence this spring, presented in the classic size in lush suede and XL versions in new vivid colors.
Explore the images from the campaign below and make your purchase via Loewe.com.
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