Gucci has a rich history of dressing musical superstar Billie Eilish, a seven-time Grammy winner and outspoken advocate for animal rights. In a new collaboration, Gucci has joined forces with Billie Eilish to create the Demetra line, which features animal-free materials.
One standout piece from the collection is the reworked Horsebit 1955 Bag. It showcases an asymmetrical aesthetic that immediately caught my attention. The bag incorporates Gucci’s classic GG monogram, along with the new Brown Demetra trim. What sets Demetra material apart is its composition, crafted from renewable sources such as viscose, wood pulp, and bio-based polyurethane. Additionally, the iconic GG Monogram is made using certified hemp and ECONYL® regenerated nylon.
With many brands succumbing to pressure and ditching fur in favor of vegan alternatives, leather still remains the preferred choice for bag enthusiasts. While luxury houses are known for their leather bags, testing smaller vegan-leather capsules serves as a way to explore new options. In the case of the Demetra line, a full vegan-leather version of the updated Horsebit 1955 Bag is available, but I personally lean towards the version featuring the GG canvas. This choice already eliminates the use of leather, making it a more subtle transition.
The debate between the use of animal products and the vegan route often sparks heated discussions. However, in this instance, the bag itself provides an exciting and modern take on a beloved style, which could lead to its success. The Horsebit 1955 Bag has already established itself as a formidable accessory for the brand, and the asymmetrical finish ensures a comfortable fit on the shoulder. While I look forward to witnessing these bags in person and reporting back, let’s take a closer look at Billie Eilish as the face of the new Gucci Demetra line:
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Overall, Gucci’s collaboration with Billie Eilish on the Demetra line demonstrates their commitment to an ethical future. By pushing boundaries and focusing on innovative materials, they offer a progressive alternative to traditional leather bags. The new collection not only captures attention with its unique design, but it also aligns with Billie Eilish’s advocacy for animal rights.
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