Introduced earlier this year, Coachtopia, a sub-brand of one of America’s most iconic heritage brands, is reaffirming its commitment to sustainability and circular fashion this holiday season. Leveraging Coach’s 80 years of expertise in leathercraft, Coachtopia reimagines the product lifecycle and reshapes consumers’ perception of sustainability.
One of Coachtopia’s primary goals is to reduce the consumption of new materials and instead prioritize the use of recycled materials and scraps. By doing so, they not only give products a second life but also demonstrate that sustainability can be fashionable.
This winter, Coachtopia continues its dedication to circularity and the associated education through the launch of its first-ever holiday campaign, playfully named “A Wasty Holiday.” This campaign aims to challenge the narrative of excessive consumption that often accompanies the holiday season.
To disrupt the traditional holiday narrative, Coachtopia’s holiday season kicks off with a film featuring Lola Tung, a member of Coactopia. The film introduces a character named Wasty, highlighting and celebrating Coachtopia products designed following Coach’s Made Circular™ principles. By presenting a waste-free way to celebrate the holiday season, the film strives to spark meaningful conversations about the wastefulness associated with the holidays.
The campaign’s still images showcase a variety of Coachtopia products made from upcycled, recycled, and recyclable materials. These images prominently feature various bags, such as the popular Ergo, which quickly sold out during Coachtopia’s initial launch. The Ergo can be seen in its beloved checkerboard patchwork version and reimagined using new materials like Upcrushed Upcrafted Leather. Additionally, the campaign highlights unique ready-to-wear pieces, like a luxurious checkerboard vest crafted from shearling scraps. Explore more from the campaign, which has just been launched, and shop for Coachtopia holiday products via Coach.
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