Louis Vuitton’s highly anticipated debut for Louis Vuitton Men’s is launching today, signaling an exciting start to the year. Pharrell Williams’s Virginia roots and Louis Vuitton’s beginnings in Paris both inspired the Men’s Spring 2024 collection, which was first seen in a fashion presentation on Pont Neuf in Paris in June.
One of the most eye-catching pieces from the collection is the Louis Vuitton Sandwich Bag, priced at $3,350. This piece celebrates Pharrell’s first foray into design for Louis Vuitton and has captured the attention of fashion enthusiasts since it was first announced.
The buzz around Pharrell’s debut is well-deserved, given his ability to revitalize the Maison’s classic designs and bring fresh, innovative elements to the brand. When the collection made its runway debut, the energy was palpable, showcasing new thematic elements and paying homage to Louis Vuitton’s iconic Damier pattern.
Today, fans will have the opportunity to see the collection up close, as it drops in stores and online. In addition, Louis Vuitton is celebrating this new chapter with over 50 global activations. Shoppers in New York City can visit a pop-up at 104 Prince Street, SoHo, which is exclusively dedicated to the men’s collection. The space is modeled around the Pont Neuf, with architectural elements inspired by the landmark and floors adorned with the Maison’s storied Damier pattern.
For those seeking a more exclusive experience, a by-appointment-only Speedy room will be available behind an unassuming door in a smaller location around the corner from the pop-up, featuring Pharrell’s bold Speedy bags. This exclusive experience is not limited to New York but can also be found at other pop-up locations worldwide.
The SoHo pop-up is where fans will get to see accessories, leather goods, luggage, ready-to-wear items, and more that make up this exciting new collection. With so much to see and explore, the Men’s Spring 2024 Louis Vuitton collection is set to be a significant moment in the world of fashion.
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