In recent weeks, A$AP Rocky has emerged as a trendsetter in his own right. Each week, he has been seen wearing the latest high-end fashion, paired with top-of-the-line bags.
Fans have been delighted to witness him sporting complete Bottega Veneta ensembles, showcasing the newest looks from the brand’s Pre-Spring 2024 collection. He effortlessly rocked a pink bag in a way that only someone with his style could pull off.
Now, Bottega Veneta and A$AP Rocky have taken a creative approach to paparazzi photos, transforming them into advertisements. It’s almost like an unofficial, yet official, ad campaign, and it has captured our attention.
The recently launched images are a collaboration between Bottega Veneta and A$AP Rocky, who shared them on his Instagram with a lengthy caption. The New York-native rapper discussed the complex and sometimes challenging relationship between celebrities and the photographers who constantly follow and capture their every move.
While some celebrities detest the tabloid intrusion, others embrace it by tipping off the paparazzi about their whereabouts. For A$AP Rocky, it’s all part of the game. He considers himself one of the few who doesn’t mind it, as long as the photos capture him from good angles.
The campaign also features Kendall Jenner, using lifestyle images taken by the paparazzi to showcase stunning pieces from Bottega Veneta’s Pre-Spring 2024 collection. Whether the images or the idea for the campaign came first is unclear. However, it seems that the licensed images from Getty Images and Backgrid were no coincidence.
Both Jenner and A$AP Rocky were photographed numerous times in head-to-toe Bottega Veneta Pre-Spring outfits over the past couple of months. It all makes sense now, and we can’t help but wonder, who will be featured next? Perhaps Margot Robbie?
Explore the images below and shop the Pre-Spring collection on Bottega Veneta’s website.
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