Under the guidance of Jonathon Anderson, Loewe has quietly risen to prominence among fashion enthusiasts, and its popularity continues to soar. The brand’s attention to detail and rich history, coupled with Anderson’s modern and contemporary vision, has set it apart. Throughout his tenure, Anderson has successfully collaborated with various brands, and this time, we’re focusing on Loewe’s latest partnership with On, a renowned maker of Swiss-engineered performance running shoes and apparel.
This collaboration between Anderson and On isn’t their first venture into the world of sports. However, this unique partnership introduces On’s lifestyle sneaker, the Cloudtilt, marking the brand’s debut in the fashion sneaker segment. Loewe has taken the opportunity to reimagine the Cloudtilt, drawing inspiration from the endless possibilities and expressions of movement.
For fashion and sneaker enthusiasts, the collaboration between Loewe and On is a must-see!
The Cloudtilt boasts On’s CloudTec® Phase technology, providing lightweight and seamless movement from heel to toe. The Clouds in the shoe adapt to the wearer’s movements, ensuring unparalleled comfort. The collaboration seamlessly combines both brands’ focus on craftsmanship and technology. The Cloudtilt’s sleek style is matched by its unbeatable comfort, making it suitable for all-day wear while providing superior cushioning for the feet and legs.
In terms of style, the Cloudtilt features a knitted sock construction with speed laces and dual branding. On one side, you’ll find the iconic LOEWE anagram, while the On logo adorns the other. The upper mesh of the shoe is crafted from 99% recycled polyester, showcasing Loewe and On’s shared commitment to sustainability. Each shoe is monochromatic, with the upper mesh color matching the outer sole, which is made from EVA foam. This design provides a soft landing while reducing the use of rubber.
The first drop of the LOEWE x On Cloudtilt collection includes men’s tones of white, black, lime green, khaki green, and forever blue. The women’s collection comprises white, black, lime green, purple, and navy. Drop two, scheduled for January 2024, will introduce additional colors. The brand-new LOEWE x On Cloudtilt collection is available for purchase on Loewe’s website for $490.
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